Greetings to our great non-profit organizations. In this article, we will guide you through Dynamics 365 Marketing.
Microsoft Dynamics 365 Marketing became Dynamics 365 Customer Insights – Journeys which is a comprehensive marketing solution which enables you to build customer journeys, improve communication and helps automate business processes with some of the key features such as Customer Journeys, Leads, Accounts, Campaign Automations, Email, Form, Survey, Landing Page Creator, SMS, Social Media Integration, Custom Workflows, Automations and more.
Dynamics 365 Marketing became Dynamics 365 Customer Insights – Journeys. You can find the official information here:
Transition to real-time marketing and transform your Customer Experience - Microsoft Dynamics 365 Bl...
Microsoft Dynamics 365 Marketing consists of two primary modules. Therefore, both modules have the ability to create graphical emails and design interactive customer journeys to support marketing initiatives.
1-Real-time marketing: Enables you to initiate customer journeys in real-time based on signals and profile data you collect from your clients. So, the Real-time allows you to trigger customer journeys in real time based on the signals and customer profile. Some of the key features of real-time marketing are: Real Time Customer Journeys, Mobile Messaging, Real time analytics, Personalization across content and journeys and more.
2-Outbound marketing: Provides a set of output tools to help seamlessly connect marketing and sales processes. It also has a great capability for managing and organizing in-person events and webinars that seamlessly integrated with Microsoft Teams. Therefore, outbound marketing provides email and social channel capabilities, but you can also build your own custom channels. Outbound marketing is a great solution to seamlessly connect your marketing and sales processes. Some of the key features of Outbound marketing are:
- Social media posting: Leverage the social media and Post messages to Facebook, Instagram, and Twitter.
- Event management: Manage and organize all your event needs in one place.
- Lead management: A potential lead is identified and qualified.
- Lead scoring and grading: manage and organize the leads through a business process with automated lead scoring.
- Subscription management: Subscription lists are managed at the contact. A subscription is a marketing page that contact can use to manage their communication with your organization.
- Forums and landing page: forms provide the user interface that people use to interact with the data they need to do their work.